Creative Process

The above designs are from a  realtor client who wanted a logo that was professional and classy while still feeling accessible. She wanted it to tell the story of how she loved helping her clients find their dream home. The font I presented to her, and the one that is in all but one of the designs, is Amsterdam Two. The script feels a little more formal while still feeling comfortable with its use of printing on some of the letters. The graphic of the house was used to show that she was a realtor, and the heart within was used to show her love for her clients. The color gold was used to convey that while she is a successful realtor, she is, also, generous and compassionate when it comes to her clients.